At Duncan Hines^®, we celebrate life. Not just the big occasions, but the sweet little moments that connect us with family and friends or reconnect us with ourselves.

OUR MISSION: Creating sweet moments every day

Duncan Hines was founded over 50 years ago by traveling salesman, restaurant reviewer, cake connoisseur, and overall really cool guy Duncan Hines. Since then, we’ve stood for simple, delicious, and inspiring baking solutions developed with an inventive spirit and commitment to quality.

Today’s Duncan Hines is more than just cake (though don’t get us wrong, we love cake!). We offer a variety of sweet treats for everyday— fudge brownies and gooey cookies to share, easy cakes for one, fruity pie fillings, and even kits to help you make your favorite bakery-inspired creations at home!

And we’re just getting started! Stay tuned for fun and easy recipe ideas, more delicious new products, and colorful new packaging hitting shelves soon. We can’t wait to share what we’ve been cooking up.

Duncan Hines Birthdays

How to celebrate everyday

How to say welcome home